Performance Worth Celebrating
Demand Gen & Growth Marketing For Companies Ready To Accelerate
Think of Us as Your Growth Architects
The Rexford Group is a female-owned alliance of digital marketing veterans who develop and implement strategies that fuel growth. We are entrepreneurs at heart, have both client and agency-side experience, and understand what it’s like to be in your shoes. We ensure the strategy we present is realistic based on your budget and resource constraints. Our recommendations are based on years of experience, and our strategies prioritize efforts that we believe will make the most significant impact.
Transparency, effective communication, and collaboration are the cornerstones of our approach. We're not here to simply echo your ideas; we're here to challenge assumptions, provide expert opinions, and work with you as true partners in achieving shared success.
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Strategy
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Media Planning & Management
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SEO
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Social Media
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Paid Media Marketing
We understand success is not measured solely by leads but by the customer journey that follows.
Growth marketing is not just about casting a wide net and generating leads; it's about targeting the right prospects and nurturing them throughout the entire sales cycle. This means that marketing and sales must work together in order to maximize engagement throughout the pipeline, and we help facilitate that collaboration. We integrate insights from digital marketing with invaluable CRM data managed by your dedicated sales team. This fusion of data empowers us to closely track the effectiveness of your marketing investments, providing the insights needed to steer your future decisions and investments towards sustainable growth.
The true worth of a strategy lies in the precision of its measurement.
We firmly believe that strategy is only as valuable as the reliability of the measurement that accompanies it. In a business landscape where every dollar counts, its critical to avoid the common pitfall of throwing money away on efforts that cannot be tracked. We help you build reliable data tracking and analytics infrastructures, giving you the tools to make informed investment decisions and measure ROI effectively.When you gain visibility into the efficacy of your strategies, your marketing transforms into a finely tuned machine optimized for performance.
Meet Joanna Katz, President & Principal Consultant
Joanna is a seasoned digital marketing professional with over 25 years of hands-on experience. Her passion lies in energizing businesses for growth and working with clients to make smarter marketing investments. Whether it's assembling a team of individual experts or collaborating with client resources and/or other agencies, her customized strategies are based on each client’s unique goals, budget, and resources.
For smaller clients, she may step into the role of an outsourced CMO or team lead, concentrating on strategy while guiding your internal (or external) resources to execute. For larger clients, she and her team offer strategy and management, bringing in the specialists required for implementation.
Joanna typically works with clients that have strong growth trajectories and are ready to elevate their sales and marketing initiatives to the next level. Her diverse experience spans various industries, including B2B SaaS, B2C lead generation, retail, health and wellness, and real estate development.
She understands the challenges her clients face daily and can swiftly grasp their unique business needs to address them. Her client management approach relies on her strength in communication and unwavering accountability.
Joanna holds an MBA from USC's Marshall School of Business and live in Los Angeles. Beyond her professional pursuits, she finds joy in coaching entrepreneurs, speaking Spanish, traveling and spending time in nature.
Make it stand out.
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“I started using The Rexford group after a prospect told me they couldn’t tell what services I provided by looking at my website. Since making the switch, my company’s lead generation has grown so much that I can hardly keep up with the proposals. The passion, creativity and know-how come through in every interaction. I can’t recommend The Rexford group enough.”
Carol Wick CEO, Sharity Inc.
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“Anyone looking to turn up their sales and marketing efforts should speak to Joanna. For the past two years, Joanna has been a phenomenal partner by redesigning our website along with proposing and executing content, digital marketing, and social media strategies. Her commitment to understanding our products, staying within budget and being metrics-driven means we are wasting less and growing more. Grateful to have Joanna and her team at our side ensuring we’re maximizing every opportunity.”
Paul Wescott Senior Vice President, L2-Data
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“Joanna is a smart, skilled marketing professional, organized, and hyper-focused on the success of her clients. The most unique skill that Joanna has, on top of her extraordinary marketing skills, is her interpersonal skills. She fit right in with our team at the onset of our relationship, she was a natural extension of our group. Our team felt as if she’d been working with them for years after only a few weeks of working together. This is an invaluable trait and one that I constantly search for in future partnerships.”
Kelly Helthal Vice President, Digital Marketing, Men’s Wearhouse
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“We worked with the Rexford Group over the last year to create a new website and update our overall marketing strategy. Joanna has a wide range of expertise and a great team of experts she leveraged to address every aspect of marketing and web development that we wanted to consider. We couldn’t be more pleased with the results.”
Tucker Willsie Co-Founder, JuryMapping
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“I started using The Rexford group after a prospect told me they couldn’t tell what services I provided by looking at my website. Since making the switch, my company’s lead generation has grown so much that I can hardly keep up with the proposals. The passion, creativity and know-how come through in every interaction. I can’t recommend The Rexford group enough.”
Carol Wick
CEO, Sharity Inc. -
“Anyone looking to turn up their sales and marketing efforts should speak to Joanna. For the past two years, Joanna has been a phenomenal partner by redesigning our website along with proposing and executing content, digital marketing, and social media strategies. Her commitment to understanding our products, staying within budget and being metrics-driven means we are wasting less and growing more. Grateful to have Joanna and her team at our side ensuring we’re maximizing every opportunity.”
Paul Wescott
Senior Vice President, L2-Data -
“Joanna is a smart, skilled marketing professional, organized, and hyper-focused on the success of her clients. The most unique skill that Joanna has, on top of her extraordinary marketing skills, is her interpersonal skills. She fit right in with our team at the onset of our relationship, she was a natural extension of our group. Our team felt as if she’d been working with them for years after only a few weeks of working together. This is an invaluable trait and one that I constantly search for in future partnerships.”
Kelly Helthal
Vice President, Digital Marketing, Men’s Wearhouse -
“We worked with the Rexford Group over the last year to create a new website and update our overall marketing strategy. Joanna has a wide range of expertise and a great team of experts she leveraged to address every aspect of marketing and web development that we wanted to consider. We couldn’t be more pleased with the results.”
Tucker Willsie
Co-Founder, JuryMapping